Tourism Campaign Shoot
Diamantina Shire commissioned Paul van Kan to shoot a campaign to promote tourism for their area and all surrounding areas. The Shire’s wealth lies within its cattle industry, tourism and natural environment. Located within Queensland’s Channel Country, bordering South Australia and the Northern Territory, this area is renown for producing prime quality beef. Next to beef, the local communities second biggest industry is tourism. Despite it’s size, Birdsville is a well-known destination for many Australian and International visitors. The town hosts one horse race meeting a year, when over 6,000 people swell the town population as well as Birdsville Bronco Branding and Rodeo where you can witness teams tough it out to be the quickest to brand cattle using the traditional method of branding in the bush. This means without a calf cradle and rather out in the open, all in recognition of country tradition and keeping these skills alive.