Flow Studio

Movement Studio in Madagascar

This Project involved

Brand Identity
Brand Strategy & Positioning
Website Design
Website Development

Flow Studiois A NEW SPACE, DESIGNED AND BUILT FROM THE GROUND UP WITH INTEGRITY AND A FOCUS ON MINIMAL IMPACT ON THE ENVIRONMENT, USING NATURAL ELEMENTS TO SUSTAIN THE SPACE THAT SURROUNDS them.

The first of its kind space in Antananarivo, Madagascar, Flow Studio is a wellness and movement studio where people imbide a passion for wellness. With a range of different classes focused on movement, breath and awareness, their goal is to bring out the best of the human being physically and mentally.

One of the main challenges here was that, this is totally new to Madagascar. So the branding and website needed to attract and appeal to an audience that does not yet know the benefits of their offering.

The team at Flow Studio put it all in our hands, and it was our job to brand their business, reach a new audience, and build a website to book out classes at the studio.

Solution

For our visual identity it was key to connect with the local population of Antanarivo, an urban audience alien to the world of yoga and wellness. It was therefore necesary to communitcate the benefits that it can bring and invite people to try something new. The space creates a place of calm, away from the noise and hustle of the big city outside the complex walls and so the brand uses soft, flowing shapes, gradients and textures and a nuetral colour pallete.

We hit the nail on the head with our first branding concept and with a new found excitment from the team at Flow Studio we continued our development.

Along side the branding works we were busy developing a website to showecase their space and the variety of classes while creating a simple and easy to manage booking system.

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