Search engine optimization for travel & surf brands
[001] Attract new customers
[001] Get more bookings
[003] Increase awareness
[003] Get found online
Looking to increase your online visibility, drive more traffic to your website, and boost your revenue? You’re in the right place.
Search engine optimization (SEO) is one of the most effective ways to achieve these goals. By optimizing your website for search engines, you can rank higher in search results, attract more qualified traffic, and ultimately, increase your bookings and revenue.
At Fern Colab, we specialize in SEO for hotels, resorts, and surf travel brands. We work closely with you to create a customized SEO strategy that meets your unique needs and goals. Whether you’re looking to increase your local visibility, target specific keywords, or optimize your website for mobile, we’ve got you covered.
Improve your search rankings
SEO is a powerful tool that improves your online visibility by enhancing your ranking in search results for relevant keywords and phrases.
This is especially crucial since the top three search results receive over 50% of clicks. The further down the results page you are, the less and less traffic you get. By optimizing your website and creating targeted content, you increase your chances of being discovered by potential customers, which leads to more traffic and increased bookings and revenue.
Additionally, higher rankings in search results enhances your credibility, making it more appealing to potential guests and customers.
Get more qualified traffic
SEO targets individuals who are already looking for hotels, brands or products similar to yours, which ensures that the website traffic you receive is more relevant and qualified.
By optimizing your website for search engines, we’ll attract visitors who are actively seeking accommodations or surf experiences in your area. Our SEO strategies will ensure that your business appears at the top of search results for the most relevant keywords for your business. This means you’ll be reaching potential customers who are ready to book, leading to more qualified leads and increased revenue.
Increase brand awareness
SEO helps you climb up the search results pages (SERPs) which can also significantly improve your brand awareness. By showing up regularly and consistently in the search results, more people have the chance to see and learn about you online, ultimately leading to more traffic, reservations, sales and revenue.
Additionally, those who like what they see on your website may be inclined to recommend your resort to their friends and family members who are planning a vacation. Word-of-mouth marketing can be extremely beneficial as people tend to place more trust in recommendations from individuals they know, rather than advertisements from brands. Therefore, by implementing SEO, you can boost your online visibility and gain more referrals from happy customers.
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