Search engine optimization for travel & surf brands


[001] Attract new customers

[002]  Get more Bookings

[003] Increase awareness

[004] Be Found online

Looking to increase your online visibility, drive more traffic to your website, and boost your revenue? You’re in the right place.

Search engine optimization (SEO) is one of the most effective ways to achieve these goals. By optimizing your website for search engines, you can rank higher in search results, attract more qualified traffic, and ultimately, increase your bookings and revenue.

At Fern Colab, we specialize in SEO for hotels, resorts, and surf travel brands. We work closely with you to create a customized SEO strategy that meets your unique needs and goals. Whether you’re looking to increase your local visibility, target specific keywords, or optimize your website for mobile, we’ve got you covered.

Why SEO? →

Improve search rankings

Get more qualified traffic

Increase brand awareness

Improve your search rankings →

SEO is a powerful tool that improves your online visibility by enhancing your ranking in search results for relevant keywords and phrases.

This is especially crucial since the top three search results receive over 50% of clicks. The further down the results page you are, the less and less traffic you get. By optimizing your website and creating targeted content, you increase your chances of being discovered by potential customers, which leads to more traffic and increased bookings and revenue.

Additionally, higher rankings in search results enhances your credibility, making it more appealing to potential guests and customers.

Get more qualified traffic →

SEO targets individuals who are already looking for hotels or brands similar to yours, which ensures that the website traffic you receive is more relevant and qualified.

For example, if you have a webpage that talks about ‘the best family surf spots in Indonesia’ and someone searches for that phrase, they are more likely to contact you because you have provided an answer to their specific inquiry. This is where partnering with an SEO team who understand your audience and their search habits is so valuable. At Fern Colab we have years of global experience with hotels, resorts, travel agencies and surf brands, so we know a thing or two about your customers and what they look for online. 

By attracting highly targeted traffic to your site, individuals who visit your site will be more likely to contact you and make reservations at your hotel, book through your agency, or choose your brand, without wasting your resources on advertising to people who aren’t interested in your offerings.

Increase brand awareness →

SEO helps you climb up the search results pages (SERPs) which can also significantly improve your brand awareness. By showing up regularly and consistently in the search results, more people have the chance to see and learn about you online, ultimately leading to more traffic, reservations, sales and revenue.

Additionally, those who like what they see on your website may be inclined to recommend your resort to their friends and family members who are planning a vacation. Word-of-mouth marketing can be extremely beneficial as people tend to place more trust in recommendations from individuals they know, rather than advertisements from brands. Therefore, by implementing SEO, you can boost your online visibility and gain more referrals from happy customers.


Trusted by→

Rachel Valentyne The Rebel Union

“Ragz at Fern Colab was the most wonderful person to assist me with all my SEO needs and fresh website build. From the word go, he was super helpful, and nothing was too much of an effort for him. He held my hand through the whole process of undertanding what my buisness needed to grow and prosper. He has truly set me up for success. 10 outta 10 will work with again!”

Annie Tao Always Keep Progressing

“I loved working with Fern Colab to fully revamp my website and to get our SEO going. We climbed in rank on Google very quickly and we love working with Ragz!”

Wella Villa Onu Mentawai 

“Ragz – Fern Colab his technical expertise in web design, SEO, copywriter (especially concerning products related to the surf industry). He precisely described our requirements and delivered our surf villa website exactly as we wanted. After a few months of hard work, our dream website became a reality! The result left us extremely satisfied and easy user for the booking engine.”

Got your own ideas?