ROI driven digital marketing that grows brands
Pay Per Click | Search Engine Optimization | Search Engine Marketing | Social Media Marketing
Digital marketing at fern colab
Digital marketing utilizes online channels to identify, grow and target a specific audience to convert them into paying customers and then retain them to encourage repeat purchases.
We believe in a full-funnel marketing approach to achieve growth and retention. This involves utilizing different digital channels to find prospective customers, nurture them through the purchase flow, and developing brand loyalty.
We help you develop your go-to market strategy and tactics by identifying the key market opportunities that you can capitalize on. Fully analyzing your business or brand to pinpoint your competitive advantages and differentiators.
Once identified we utilise our expertise in search engine marketing (SEM) and paid social media advertising. We will leverage your business’ online presence with a marketing strategy optimized to drive traffic to your website, generate leads, and increase revenues.
We also specialize in marketing program design and management with a focus on developing lead generation, creating marketing plans, content development and management, along with media and analyst relations.
SEO
What’s better than getting lots of traffic to your brand or website? Getting lots of free traffic of course
We know a thing or two about SEO and how to get you ranking on google, generating traffic organically.
SEO focuses on ranking your website for key words and search phrases that get you showing up on google and people clicking on your site at no extra cost. It starts with a technical SEO audit that makes sure everything is optimized for search engines and goes all the way through to writing engaging keyword optimized content.
Ads and PPC
We create scalable, ROI-oriented, click worthy ads and build conversion optimized landing pages and funnels
Our work does not stop at creating ads. Our team will manage, refine and optimize your campaigns to learn what does and does not work for you or your business. As your campaign matures we can better tailor and target your perfect clients, generating more high quality leads and driving more clicks and purchases. There is no point sending reaching people that have no interest in your product or service. On top of that, we build optimized landing pages and funnels so that you convert more of your ad generated traffic.
Social media & influencer marketing
Building brand awareness, increasing sales and driving web traffic through social media & Influencer marketing
We help brands grow through social media by delivering result-driven services like social strategy, content production, paid advertisement and influncer marketing. We create professional campaigns utilizing our award winning production services, expertise in lead conversion and our powerful influencer network, that connect with your audience across social media platforms.
You get
Expert Advice & Guidance – You get complete access to our team of marketing wizzes. With an enormous amount of experience managing marekting campaigns for multi million dollar businesses and start-ups, having access to a team with so much hands on experience helps your adverts and campaigns become unmissiable and highly click optimized.
Expert Techniques & Management – Our work does not stop at creating ads. Our team will manage, refine and optimize your campaigns to learn what does and does not work for you or your business. As your campaign matures we can better tailor and target your perfect clients, generating more high quality leads and driving more clicks and purchases. There is no point sending reaching people that have no interest in your product or service.
Access to a Team of Experienced Designers – As an award-winning creative studio, we have the team and the knowledge to action your marketing plan. From conversion rate optimized landing pages to cinematic promotional film to highly engaging digital adverts, we work hard to create eye catching, highly converting ads and content to drive high quality leads. One of the primary goals of SEO and digital marketing is to generate traffic to your website. More traffic is great, but only if you can convert it. Our web designers are ready to build websites that convert these leads into sales
Comitted to giving more than we take.
We are driven by ROI and it is our company mission to give more than we take in everything we do. With detailed analysis, complete transparency and regular tachnical assesments yo
Advantages to digital marketing
Digital marketing can have many advantages over traditional marketing tactics. These include:
Lower costs – Digital marketing is cheaper. Better still digital marketing allows for potentially huge ROI, one reason being that your marketing efforts are specifically targeted to your ideal customers, in areas where they already spend their time online. This means you attract the right person from the start and results in higher quality leads.
Global reach – The world wide web. Operating online costs less and allows you to reach a global audience.
Measurable results – Marketing efforts are much easier to track online than traditional marketing. Its hard to know exactly how many people saw your magazine ad. Online we can see exactly how many people spent how long on your page, where they clicked and how long they spent debating whether or not to buy using tools such as google analytics.
Stay ahead of your competition – People increasingly expect to see an online presence for your business. It’s never been more important to reach people on mobile and through video, our marketing services are designed and developed to help keep you infront of your competition.
Personalise your marketing – It’s hard to change a print advert to personalise it to each potential customer. Online we can personalise, automate and deliver a custom experience for all potential clients, targeting them with offers based of their behaviour.
%
Average email marketing ROI*
%
of clicks go to the first 5 search engine results
%
Increase in conversion rate with personalized CTAs***
%
reduced cost per lead vs tradtional outbound marketing****
%
Of internet users do product research online*****
What does digital marketing cover
- Establish channel forecasts and budget recommendations to drive growth
- Maintain and monitor key metrics across channels including LTV, CAC, and Conversion rates
- Develop & optimize internal processes to remove bottlenecks and enable the organization to grow faster
- Develop standards, systems, and new processes for the development of winning digital promotions
- Ensure all promotions are on-brand, consistent in terms of style, quality, and tone of voice
- Guide email segmentation, targeting, and contact strategies (newsletters, lead nurturing, transactional)
- Oversee the creation and management digital marketing campaigns
- Early-stage implementation of SEM/Paid social media campaigns can be negotiated
- Over time, assist with hiring and growing marketing team and external partners
Transparency focused on revenue
No smoke and mirrors here. Just numbers, facts and the truth. We discuss and monitor everything with you so that you always remain in complete control of your marketing. No run away budgets, no excsues.
A full service award winning digital agency behind you
No need to source services from multiple agencies. As an award-winning creative studio, we have the team and the knowledge to action your marketing plan. From conversion rate optimized landing pages to cinematic promotional film. We have got you covered.
International business insights and experience
We have worked with companies and brands around the world! From solopreneurs through to government agencies, fitness apps to pump manufacturers. We bring a wealth of global experience to your business.
Dedicated Marketing Manager
We have always believed that a good personal relationship improves the quality of work, which is why we have maintained a small team focused on quality rather than quantity. We only work with companies and people that we believe are a good fit, allowing us to give you a dedicated project manager from start to finish.
A relationship that works for you and your business needs.
Whether you are looking for an experienced marketing professional to execute your established digital strategy or need someone to help you create a marketing roadmap, we have your solution.